The nostalgia

The 1960s brought us ready-to-wear—prêt-à-porter—clothing. A social movement that developed and captivated, stitch by stitch, only to enjoy to bask in its glory 10 years later. At a time when anything was possible, emerged small, stylish boutiques which, contrary to haute couture fashion houses, invited people to come in and indulge in fashion and style. And it was amidst this period of optimism and fertility that ça va de soi came to be. It emerged from the desire to generate poignant emotion from real materials, from the need to create garments that exuded real soul, in a manner both timeless and seasonless. This is the philosophy that drives Odile and Antoine Nasri, its founders.

The family

The family business defies models, defies the laws of the markets that dictate a requirement to renew your wardrobe twice a year. There’s no need to start over when you already use noble raw materials that integrate philosophical depth in every fiber. Just add a few classics, pick and choose a few pieces from the most recent collection and voilà! Perfection.

The passion

You don’t go to ça va de soi to simply adorn yourself, but rather to satisfy a need for a higher standard. To satisfy your higher standard. At ça va de soi you are choosing what deserves to be appreciated, worn and, above all, lived in. This experience will draw you back, again and again, sometimes even to the same garments... sweaters, T-shirts, dresses, cardigans... Why? Because you know you will find them in the noble materials you want and need, in cuts that flatter and in shades that uplift and brighten from within.

The lifestyle

It’s very simple. Lasting and functional, ça va de soi is inspired by real life. It brilliantly captures all the nostalgia of the timeless cuts and elegantly bestows upon them a modern appeal that carries them into the present, sustainably. The approach is clear, direct, and never strays from the path. Between the permanent collection and the avant-garde creations that punctuate the seasons, the common thread never breaks.

A ça va de soi garment never fades, never breaks down. It’s up to the task. It’s here for the journey, living, growing with you.

Cashmere, meet merino

carded wool version in 5-7-12 GG

carded wool version in 5-7-12 GG

The perfect union

The best of goat and sheep come together in equal proportions in this luxurious blend of cashmere and Super 140 merino wool. In its carded – or combed – version, this fusion satisfies the undecided by offering them the best of both worlds.


15-micron cashmere, 16.5-micron merino


Australia / New Zealand / Himalayas


40% cashmere, 40% merino, 20% silk


Carded or combed wool



combed version in 16 GG

combed version in 16 GG

MEA - Revival of a classic

Dating to antiquity, the shawl originated in Asia and
was first introduced to Europe in the 12th century.
In Italy, where weaving reached a pinnacle, it provided
Tuscan weavers with a new form to express
their art. Their know-how lives on today.
Here in North America, after disappearing from
wardrobes for several decades, the shawl reappeared
in the elegant form of the pashmina, named for the
goat from whose wool it is made. The cloth is so fine
that any shawl bearing the name must be able to fit
through a ring.



Ça va de soi extends the shawl’s journey by
proposing it as a must-have piece that follows
you through your day, every day of the year. We’ve
long dreamt of creating a simple and elegant fourseason
shawl that can drape over a chic dress on
summer evenings, pair with jeans at the seaside,
wrap you in warmth at home, or dress up any coat.
We wanted to make a woven shawl fine and light
enough to slip into any handbag.
To bring to life our vision of the perfect shawl, ça
va de soi returned to a wonderful material: extra-fine
16-micron Super 140 merino wool. This unique,
supple, glossy yarn adapts to the body and to the
environment. We also chose to return to the very
cradle of weaving, in Tuscany, to a renowned house
of weavers where the knowledge is passed down
from generation to generation.

Every piece produced in this house is unique, the
result of a completely personal interpretation that is
recognizable in the details and especially in the finishing
of the edges. Every piece bears the signature
of its master weaver, who still works by hand using
the shuttle technique, an extremely difficult form of
craftsmanship and therefore rare today.
And so we present the perfect shawl, bearing
the ça va de soi signature, offered in an array of
sublime hues. Like its pashmina counterpart, this
large, ultra-fine wool rectangle measuring 200
by 70 centimetres fits through a small ring. It will
quickly become a very personal accessory, the piece
you can’t do without. For this reason, we’ve called
it Mea, “mine.”


wool in all its glory

Wool inspires in us a very intimate relationship. We all instinctively rub cashmere or
extra-fine wool against our cheeks to feel their sensual softness. We recognize a
knit’s quality—a certain lightness and softness—by touch. This quality is measured
in microns. A micron, or one-thousandth of a millimetre, is used to measure a fibre’s
diameter. The better the quality and prestige of wool, the lower the number of microns,
which is determined by the place on the animal where the wool was sheared. An
ultra-fine wool of 16 or 18 microns, for example, is so soft that it can be worn against
the skin. When you don ultra-fine wool clothing, you’re never too hot or too cold. The
airy texture adapts to your body temperature and your environment, ventilating indoors
and offering thermal protection outdoors. The result? Our fine-micron wools
never itch! A higher micron does not necessarily mean more warmth, however.
Fine-micron yarn offers insulating and absorbing properties that make it warmer
than large-micron, thicker wools. ça va de soi chooses yarns that measure between
15 and 19 microns, a rare standard of quality in the world of knits, where the average
hovers around 24 microns. Even our oversize, enveloping sweaters are made of
fine fibres that we double or triple to help you survive the cold in complete comfort.
Wools are also distinguished by the technique used to prepare them for spinning,
either carding or combing. Our cashmere and virgin wool are carded fibres, for more
warmth and durability and for a more rustic finish. Our extra-fine merino falls into
the category of combed wools, which are more refined since they look perfectly even.
The style of knit dictates the choice of technique.


Super 160 Merino - carded - The Felt

Spun in Italy specifically for ça va de soi, this Australian merino wool is as simple as it is rich. Using a revolutionary carding process that integrates air bubbles, the fine and ultra-long fibre (15.5-micron) breathes and stretches to best deploy its splendor. Sweaters are so light and airy, you would almost think you're wearing a cloud. Comes across like a big sweater with the softness of a fine sweater: just a taste of what we quickly can't get enough of.

Giza 70 COM4-ZERO™ cotton

A thousand washes, zero pilling 

COM4-zero™ is the cotton of all our dreams, the cotton that is not only perfect but
stays perfect. The fruit of fifty years of research, this Italian yarn combines the
age-old beauty of Egyptian cotton with avant-garde technology. The Com4 spinning
technique virtually eliminates fuzziness, which over time causes pilling. Indeed, the
“zero” in the name stands for zero pilling—even after many washes. This revolutionary
yarn offers other advantages. Since it is twisted less than other yarns, it
maintains the fibre’s natural elasticity, giving ça va de soi more freedom to play with
the movement in our cotton knits. This smoother yarn is likewise more solid so that
it better withstands the test of time. And its increased stability keeps colours intact.
For the first time, ça va de soi has included the Mako Egyptian COM4-zéro ™ cotton
in this season’s collection. Women will find this clothing a pleasure to wear—for a
long time.

Egyptian Mako Cotton crepe Artic™

Summer ice cotton

A cotton that has the look and feel of a woven linen, this highsummer knit is fresh, airy and

chic, with enough body to give these designs flow. The knit that inspired the very first big names

of French haute couture and has now inspired ça va de soi to create minimalist, streamlined designs.

This high-twist crepe applied to the properties of the com4-zero® for great softness while staying cool.

Egyptian Giza 45 Mako cotton

The Château Margaux of cottons

When it comes to growing conditions, the notion of terroir is as important to cotton bushes as it is to grape vines. The controlled appellation of Giza 45 is the equivalent of a grand cru wine. Harvested by hand in the Abu Hummus region, an exceptionally fertile land east of the Nile River Delta, this cotton has long, fine strands (ELS) that the hands of the best artisans transform into an ultra-fine, silky, exceptionally uniform thread. 

When processed with all the attention it deserves, Giza 45 becomes the rarest, most beautiful and most prestigious cotton that exists. In the Giza family, whose varieties are numbered, the smaller the number, the better the cotton. Grown without chemicals, Giza 45 makes up only 0.4% of Egypt’s annual production. At auctions, it compares favourably with cashmere, to which Giza 45 is often likened for its softness. Both types of fibre are tipped with microscopic hairs, similar to down, which accounts for this softness. 

The comfort created can be attributed to its high capacity to absorb moisture and to adapt to ambient temperatures. And, like wine, Giza 45 improves with age! Each wash only enhances its beauty. 

Egyptian Mako Cotton Myto Giza 87

The mythical 

An Egyptian Mako Giza 87 cotton which is so fabulous that it is referred to as a myth.

Farmed without chemicals and hand-picked on the banks of the Nile, this Giza 87 is almost unobtainable.

This fibre is so exceptionally sought after that it fetches prices comparable to cashmere and the rarest wool bales at auctions.

ça va de soi turns this legendary cotton into pure silkiness and softness on the skin.

Egyptian Karnak-Menoufi Mako cotton

A legend rediscovered 

 It was in Egypt’s rich Nile River Delta that ça va de soi discovered Karnak-Menoufi, a variety that is as ancient as it is rare. This extra-long-staple cotton darkened by the Nile’s silt is grown only during years when nature and the soil agree – align – to produce the right conditions. This controlled appellation cotton is so rare that we compare it to a vintage wine. After a ten-year hiatus, this cotton is gradually being farmed again, although quantities are so limited that stocks are always auctioned. A true legend for people in the trade, the ultra-fine spun cotton will follow you through all seasons and lends itself beautifully to clean-lined models that showcase its unique splendour and fluidity. 


The cozy couple

We’ve warmed up Egyptian mako, our signature cotton, with fine cashmere. This transitional essential, dubbed fall cotton, softly yet effectively stands up to the first cold days of fall. This blend has a naturally vintage appeal and forms the basis of unique pieces that are ideal for mid-season jusqu'au printemps.


The 4-Season wool 

“No compromises!” The day that ça va de soi embraced that approach, 17 years ago, was an auspicious one. Because from that day forward, our clothes have been produced from only the highest-quality natural fibres, spun by the most seasoned master craftsmen in Italy. And the king of these fibres is merino wool.
A few words cannot do justice to merino wool, the venerable yarn that has ça va de soi completely head over heels. It’s almost better to say nothing, and instead carefully feel it, allowing the fibre to speak for itself on your skin. Devotees of extra-fine Super 140, a yarn spun
from fibres merely 16.5 microns in diameter (the market average is about 20), will be elated this season by a newcomer to our latest collection: Super 160, a yarn spun from fibres only 15 microns wide! By comparison, a human hair can measure as much as 100 microns wide.

This unveiling of a finesse that scales new heights reveals fibres that are exceptionally long and smooth, guaranteeing a lasting lustre and increased resistance to pilling. Nature offers this rare wool only when all the elements decide to work together.

Super this, super that: the term is no marketing ploy but rather an internationally recognized
measure of fibre elasticity. The word “super” refers to the highest degree of stretch a thread can attain before breaking, which depends on both its length and diameter. This appellation first appeared some 30 or 40 years ago, when weavers of men’s suiting discovered a highly superior wool, Super 100 (18 microns), once reserved exclusively for the political elite and the
clergy, and from then on made available to the man in the street. The colossal impact of its arrival to our industry can still be felt: with super wool, clothing lost its stiffness, becoming smooth, lustrous, chic and versatile. The suit became the sartorial mainstay for all occasions.

The introduction of Super 140 only enhanced the wearing experience, proving that we find and express our best selves when comfortable. The arrival of small quantities of Super 160
merino wool to our flagship boutiques is the arrival of nothing less than the most beautiful wool in the world. It’s indescribably soft, imperceptibly refreshing, and subtly supple. This gift from nature, shorn from top Australian sheep, is in no way a sure thing. Although the farmers guarantee exceptionally good breeding conditions — they go so far as monitoring the water that their animals drink — they’re nonetheless aware that nature always has the last word, perhaps now more than ever.

But when all goes well, and the resultingfibre is treated, dyed and spun by the expert hands
of the top artisans in Biella, Italy — the mecca for merino wool — then Super 160 quite simply has us enchanted.

Super 160 has been an epiphany for ça va de soi, a wool we cherish like no other. And anyone who draws the back of their hand across it, the sign of a connoisseur, or their fingertips, as most admirers do, would have to agree with us: surely this is the most beautiful wool in the world.

Egyptian Mako Cotton Giza 70

The go-anywhere fibre

 The Mako variety, which comes from Upper Egypt, is a controlled appellation whose thread is extremely fine and silky. Grown to strict standards in only a small region of the Nile Delta, it cannot be mass produced. Using this extra-long-staple thread, we produce very supple, smooth knits that are a joy to wear, easy to care for and durable, and that hold their shape. About 15,000 metres of this ultra-fine thread are required to produce only one pullover. The thread is gassed (gassing gives cotton its shine and smooth texture and makes it resistant to laundering, wear and pilling). This precious fibre is so finely spun that some sweaters weigh less than 200 grams. 

Baby Alashan cashmere

The ultimate

The finest cashmere thread is
made up of fibres that measure 14.5 microns 
in diameter, approximately one-fifth the thickness
of a human hair. Baby Alashan cashmere fibres are 
no thicker than 13 tiny microns. We kid you not!
These fibres are so fine because they come from 
adorable goats aged between three and twelve
months old. When the baby goats shed their hair in spring, 
this almost indiscernible down can be delicately
collected with a fine comb. The procedure
 requires considerable patience and a gentle
touch, in order to leave the animal with enough 
fleece to face the extreme climatic conditions
of its inhospitable habitat.

Egyptian cotton - a notion of terroir

The most beautiful cotton in the world

When it comes to cotton, the soil that produces it is just as important as the notion of terroir for wine.
Since antiquity, the land of northern Egypt has been recognized as producing the best cotton: varieties of
extra-long staple (ELS), as the fibres are called, which are transformed into fine, silky, resistant threads.

On this land with a human dimension, cotton is still grown as it was centuries ago. The soil is left fallow if the conditions are not ideal, and the cotton is carefully picked by hand. It is in Egypt that the most reputable Italian spinners find their raw material, notably Giza 45 and 70, cottons with extra-long fibres (ELS) that have inspired ça va de soi creations over the years.

Our passion for exquisite materials pushes ça va de soi to explore the globe in search of new fibres. It was in Egypt, once again, in the rich Nile Delta, that we found Karnak-Menoufi, a variety as ancient as it is rare. Darkened by the silt of the river, this cotton is grown only during years when nature and the soil create the right conditions. After a ten-year halt, this fibre is once again being farmed, in quantities so
limited that the stocks are sold only by auction.
Legendary in the trade, this cotton with long silks, spun ultra-fine, is offered in understated models that allow this unique material to take centre stage.

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