MEA - Revival of a classic

Dating to antiquity, the shawl originated in Asia and
was first introduced to Europe in the 12th century.
In Italy, where weaving reached a pinnacle, it provided
Tuscan weavers with a new form to express
their art. Their know-how lives on today.
Here in North America, after disappearing from
wardrobes for several decades, the shawl reappeared
in the elegant form of the pashmina, named for the
goat from whose wool it is made. The cloth is so fine
that any shawl bearing the name must be able to fit
through a ring.



Ça va de soi extends the shawl’s journey by
proposing it as a must-have piece that follows
you through your day, every day of the year. We’ve
long dreamt of creating a simple and elegant fourseason
shawl that can drape over a chic dress on
summer evenings, pair with jeans at the seaside,
wrap you in warmth at home, or dress up any coat.
We wanted to make a woven shawl fine and light
enough to slip into any handbag.
To bring to life our vision of the perfect shawl, ça
va de soi returned to a wonderful material: extra-fine
16-micron Super 140 merino wool. This unique,
supple, glossy yarn adapts to the body and to the
environment. We also chose to return to the very
cradle of weaving, in Tuscany, to a renowned house
of weavers where the knowledge is passed down
from generation to generation.

Every piece produced in this house is unique, the
result of a completely personal interpretation that is
recognizable in the details and especially in the finishing
of the edges. Every piece bears the signature
of its master weaver, who still works by hand using
the shuttle technique, an extremely difficult form of
craftsmanship and therefore rare today.
And so we present the perfect shawl, bearing
the ça va de soi signature, offered in an array of
sublime hues. Like its pashmina counterpart, this
large, ultra-fine wool rectangle measuring 200
by 70 centimetres fits through a small ring. It will
quickly become a very personal accessory, the piece
you can’t do without. For this reason, we’ve called
it Mea, “mine.”


wool in all its glory

Wool inspires in us a very intimate relationship. We all instinctively rub cashmere or
extra-fine wool against our cheeks to feel their sensual softness. We recognize a
knit’s quality—a certain lightness and softness—by touch. This quality is measured
in microns. A micron, or one-thousandth of a millimetre, is used to measure a fibre’s
diameter. The better the quality and prestige of wool, the lower the number of microns,
which is determined by the place on the animal where the wool was sheared. An
ultra-fine wool of 16 or 18 microns, for example, is so soft that it can be worn against
the skin. When you don ultra-fine wool clothing, you’re never too hot or too cold. The
airy texture adapts to your body temperature and your environment, ventilating indoors
and offering thermal protection outdoors. The result? Our fine-micron wools
never itch! A higher micron does not necessarily mean more warmth, however.
Fine-micron yarn offers insulating and absorbing properties that make it warmer
than large-micron, thicker wools. ça va de soi chooses yarns that measure between
15 and 19 microns, a rare standard of quality in the world of knits, where the average
hovers around 24 microns. Even our oversize, enveloping sweaters are made of
fine fibres that we double or triple to help you survive the cold in complete comfort.
Wools are also distinguished by the technique used to prepare them for spinning,
either carding or combing. Our cashmere and virgin wool are carded fibres, for more
warmth and durability and for a more rustic finish. Our extra-fine merino falls into
the category of combed wools, which are more refined since they look perfectly even.
The style of knit dictates the choice of technique.