The 1960s brought us ready-to-wear—prêt-à-porter—clothing. A social movement that developed and captivated, stitch by stitch, only to enjoy to bask in its glory 10 years later. At a time when anything was possible, emerged small, stylish boutiques which, contrary to haute couture fashion houses, invited people to come in and indulge in fashion and style. And it was amidst this period of optimism and fertility that ça va de soi came to be. It emerged from the desire to generate poignant emotion from real materials, from the need to create garments that exuded real soul, in a manner both timeless and seasonless. This is the philosophy that drives Odile and Antoine Nasri, its founders.
The family business defies models, defies the laws of the markets that dictate a requirement to renew your wardrobe twice a year. There’s no need to start over when you already use noble raw materials that integrate philosophical depth in every fiber. Just add a few classics, pick and choose a few pieces from the most recent collection and voilà! Perfection.
You don’t go to ça va de soi to simply adorn yourself, but rather to satisfy a need for a higher standard. To satisfy your higher standard. At ça va de soi you are choosing what deserves to be appreciated, worn and, above all, lived in. This experience will draw you back, again and again, sometimes even to the same garments... sweaters, T-shirts, dresses, cardigans... Why? Because you know you will find them in the noble materials you want and need, in cuts that flatter and in shades that uplift and brighten from within.
It’s very simple. Lasting and functional, ça va de soi is inspired by real life. It brilliantly captures all the nostalgia of the timeless cuts and elegantly bestows upon them a modern appeal that carries them into the present, sustainably. The approach is clear, direct, and never strays from the path. Between the permanent collection and the avant-garde creations that punctuate the seasons, the common thread never breaks.
A ça va de soi garment never fades, never breaks down. It’s up to the task. It’s here for the journey, living, growing with you.