Leïla’s avid fascination with how a piece of clothing is thought and conceived brought her very naturally to working at ça va de soi about 2 years ago. Newly graduate in fashion marketing at ESMM, she divides her time between working on a great startup she started with friends (it has to do with shoes - we are not surprised!) and web marketing affairs at ça va de soi. As a big fashion enthousiast, she can spend hours closely minutely examining the runway looks and reading the Business of Fashion, the rest of her spare time being dedicated to watching movies and systematically criticizing them, uncovering cool songs for lack of talented artists and discovering Montreal’s good spots. She will always surprise you about how many European movies she has seen!